Friday, March 23, 2007

Trends in Mobile Commerce

Mobile devices have become so popular that many businesses are beginning to use m-commerce as a more efficient method of reaching the demands of their customers. These trend are shown in Asia and in Europe. North America is also beginning to take advantage of m-commerce.

Financial institutions are exploring the use of M-Commerce to broaden their business by allowing their customers to not only access account information, e.g. bank balances, stock quotes and financial advice, from anywhere, but also the possibility to make transactions, e.g. purchasing stocks, remitting money, via mobile devices. This service is often referred to as Mobile Banking. The stock market services offered via mobile devices have also become more popular and are known as Mobile Brokerage, as they allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location.

News information is also becoming more popular with subscriptions to daily headlines from anywhere in the world being transmitted to mobile devices. Sports and entertainment are areas that have also grown with the demand for mobile related services. Shopping and reservation services are now more accessible when using mobile devices. Corporations are now using m-commerce to expand everything from services to marketing and advertisement. Although there are currently very few regulations on the use and abuses of mobile commerce, this will change in the next few years. With the increased use of m-commerce comes increased security. Cell phone companies are now spending more money to protect their customers and their information from online intrusions and hackers.

Reference:
http://en.wikipedia.org/wiki/Mobile_Commerce