- Ubiquity
User are able to access any m-commerce application in real time. - Accessibility
User are able to access m-commerce application anywhere and at anytime. - Security
Depending on the users mobile device. Some device offers certain level of inherent security. - Localization
Network provider are able to localize their user by using positioning systems such as GPS, GSM or UMTS and offer them location-dependent services such as travel, emergency calls, hotels, restaurants and amenities. - Convenience
It is very convenience to bring a mobile device anywhere due to the size and weight if the device. - Personalization
As mobile devices are not shared between users so it is possible to adjust the mobile devices to the users need and wish.
Reference:
http://www.isg.rhul.ac.uk/~scarlet/documents/Secure%20m-commerce%20ECEJ.pdf